Marketing · Analytics · Business Strategy
I study how businesses grow —
through people, data,
and the decisions that sit between them.
About
Business,
by design.
I'm a Business graduate who finds the most interesting questions at the edges of disciplines — where marketing meets data, where people dynamics shape strategy, and where design makes the difference between a message landing or disappearing.
My work spans marketing analytics, brand strategy and HR — not because I can't choose, but because the sharpest business thinking happens when you can move between them. I use Excel, Tableau, Jamovi and Orange to make sense of data. This site is where I think out loud about business.
- Marketing Analytics
- Brand Strategy
- Data Visualisation
- Business Research
- HR Operations
- Tableau
- Excel
- Jamovi
- Orange
Selected Work
Projects & Case Studies
Insights
Thinking out loud.
Articles on marketing, brand strategy and the business decisions that actually matter.
How Color Became One of Branding’s Most Powerful Tools
Experience
Where I've worked.
Lahori Zeera
HR Intern
Worked across the full people operations lifecycle at one of India's most recognised homegrown beverage brands — from recruitment and onboarding through to employee engagement and HR documentation. The experience gave me an unexpected lens on business: understanding an organisation through its people reveals things spreadsheets often don't.
Contact
Let's start
a conversation.
Whether you're here for a collaboration, to discuss a project, or because something I wrote resonated — I'd love to hear from you.